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Video scoring

TikTok Shop Video Scoring Tool

TikTok Shop teams produce many creatives every day, but not every video deserves to be posted, scaled, or revised. XY Video turns shoppable videos into measurable commerce dimensions so teams can decide what deserves more effort.

Score one TikTok Shop video

What the score reviews

XY Video checks the first 3 seconds, product clarity, proof, pacing, product-card CTA timing, and whether the video gives viewers a clear reason to buy.

Best use cases

Use it for pre-post QA, pre-scaling screening, team retrospectives, creator creative review, and editor handoff.

What you get

Each video receives a sales-potential score, dimension scores, timestamped diagnosis, replacement hooks, and editor-ready fixes.

Frequently Asked Questions

Can the score predict GMV?

In the MVP, the score is designed for pre-post and pre-scaling QA, not a guaranteed GMV prediction. Later it can be calibrated against clicks, orders, and GMV.

Should every low-score video be rejected?

No. A low score means the creative has visible conversion risks. Teams can revise it first, then decide whether to post or scale.

TikTok Shop Video Scoring Tool | XY Video