Ad opening optimization

Ad Video Hook Lab

Choose hooks by 2-second retention, CTR, completion, CVR, and ROAS. Each hook includes weak vs strong opening, first frame, voiceover, subtitle, CTA, and when not to use it.

120actionable hooks
5metric goals
20+per filter group
Matched hooks120
Validate creative
Decision logic

A hook is not a catchy line. It is a fix for a metric break.

If 2-second retention is weak, fix the first frame and first line. If CTR is weak, add click reason and product clarity. If CVR or ROAS is weak, add proof, price logic, and buyer fit.

Predict my ad video
Ad Video Hook Lab: Improve 2s Retention, CTR, CVR, and ROAS | XY Video