Before
- The first 3 seconds show setup, not result.
- The product shot is too wide to read the benefit.
- Proof and comparison are missing.
- The CTA appears too late.
Case study
Turn metric problems into concrete ad-video edits.
This case shows how low retention, weak clicks, and low conversion become first-frame, proof, and CTA priorities.
Before64Revise first
After82Ready to test
After
- Open with the finished result.
- Add a handheld close-up at second 4.
- Add same-angle comparison in the middle.
- Add a product-card click reason at second 11.