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XY Video short-form ad prediction product visual
Short-form ad prediction

Improve CTR, retention, and ROAS for every short-form ad.

Upload the ad and its performance data. XY Video predicts where viewers may drop, why they do not click or convert, and gives improvement advice for CTR, retention, CVR, ROI, and ROAS.

Supporting over +230,000 users worldwide
Built for short-form ad performance teamsUpload the ad and its metrics to see where CTR, retention, CVR, and ROAS are breaking.
DTCMedia buyersAgenciesUGC adsROAS
Short-form ad predictionReal ad video
Candidate creativeHair tool creator proof frame for TikTok Shop screening
Hair tool creativePaid ad video · metric prediction
AI metric QAFrame-by-frame performance gaps
0-3s hookNo buying reason earlyLead with result or pain
Proof gapProof appears too lateMove usage proof up
CTA riskProduct prompt is lateMove CTA earlier
Lift directionLift CTR, then conversion

See where click, retention, and conversion break before deciding the next ad version.

1Upload ad video
2Estimate metrics
3Find performance gaps
4Generate lift advice
Core use case

Put video, metrics, and lift actions into one workflow

Upload one ad video and product brief. XY Video estimates CTR, CVR, retention, ROI, and ROAS, then shows which metric to improve first and how to shape the next version.

Ad videoEstimated metricsPerformance gapsLift advice
Short-form ad prediction flowHover to animate
Ad videoProduct + scene
Metric scanCTR / retention / CVR
Lift adviceWhat to lift / how
Your creative
TikTok-style makeup creator video with engagement controls and shopping intent
Skincare ad videoReal product hold + pitch · ad to predict
Product briefSkincare serum · US market · short-form ads
XY Video AITurns the ad into a metric lift map
0-3s hookNo result reason early
Proof gapProduct proof appears too late
CTA riskProduct prompt is not early enough
Lift directionLift 2s hold, then clicks

Add product proof and a buying reason, then judge CTR, CVR, and ROAS lift potential.

HookNo buying reason early
ProofMove evidence earlier
CTAPrompt product sooner
ROIRevise before spend
TikTok-style makeup creator product proof frame for pre-spend screening
Evidence frameMove into first 3s
Product proof first

Know which metric is holding the ad back

The point is not a score. It is why the ad has weak clicks, retention, or conversion, and which metric to improve first.

Priority metric firstKnow whether CTR, retention, conversion, ROI, or ROAS should improve first.
See performance gapsPin issues to frames, captions, proof, CTA, and timestamps.
Hand off lift actionsGive buyers and editors metric actions they can use.
Ad metric reviewBefore the next ad version
Makeup result proof frame for pre-spend reviewCreator deliveryKeep
Pet product proof frame for ad screeningProduct proofReady to test
Fashion try-on vertical creative frame for pre-spend screeningRisk signalReady to test
Metric gap mapFix proof in the hook to lift CTR and hold
0-3sNo buying reason
4-9sProof appears too late
CTAProduct-card prompt is late
Lift adviceLift retention first

Move result proof and buying reason earlier, then watch clicks and conversion.

Ad prediction boardMulti-platform short ads
Real vertical makeup creator proof frameMakeup proofKeep proof
Hair tool creator proof frame for TikTok Shop screeningHair tool proofReady to test
Fashion creator showing basics in a closet try-on sceneWardrobe try-onReady to test
Pet product interaction frame for GMV Max screeningPet interaction frameReady to test
Frame-by-frame performance gaps
0-3s hookNo buying reason in the opening
Proof gapComparison or use-case proof is weak
CTA riskProduct-card prompt comes too late
Metric lift map
Priority metricLift CTR firstTurn weak openings into stronger buying reasons
Real adSeller / affiliate videoFrame-by-frame QAFind performance gapsMetric adviceCTR / retention / conversionLift actionsReady for buyer and editor
Metric lift simulator

See which metric to lift before deciding how to spend

Use a real ad video and basic media data to locate the biggest CTR, retention, CVR, and ROAS gap.

Pet product interaction frame for GMV Max screeningReady to testTikTok Shop hair tool creator video with visible product and shopping intentReady to testFashion product proof frame for creative reviewReady to test
Weak-metric lift opportunityFind the metric gap first, then improve the next version
Likely revise or reject6
Budget tied to weak signals$240
Approx. prediction cost on Starter$19
Ad metric improvement output

Decide which metric is holding performance back before the next version

Turn one seller or creator ad video into CTR, retention, CVR, ROI, and ROAS lift advice with frame evidence.

Short-form ad prediction flowHover to animate
Your real ad video
Pet product creator video scene with shopping intent9:16 pet product video
Pet accessory · US market · short-form ads
XY Video AI metric predictionFind the moments dragging performance down
Lift adviceLift retention, then conversion

Give buyers and editors one clear metric lift brief.

HookNo buying reason earlyLead with result
ProofProof appears too lateMove evidence up
CTAProduct prompt is lateMove CTA earlier
ROIWeak proof wastes clicksRevise before spend
Free previewSee the biggest metric gap and one lift action first
Unlock the full lift reportFrame analysis · metric advice · hook / CTA rewrites · team checklist

Pay per ad prediction and see which metric to improve first.

Start with one ad prediction. Upgrade when CTR, CVR, retention, and ROAS review becomes a weekly workflow.

Single check answersShould this creator video enter GMV Max, be revised first, or be excluded?
Monthly plans fitWeekly creator-video review, so weak creatives are stopped before paid traffic.
1First ad performance review

Use Single Ad Prediction to see whether CTR, retention, CVR, or ROAS should improve first.

2Weekly ad reviews

Use a monthly plan when buyers, creatives, and clients need repeatable performance reports.

Best first ad prediction

Single Ad Prediction

Predict one real short-form ad for CTR, retention, CVR, ROI, and ROAS improvement.

$2.99
  • 1 ad video prediction
  • Free top performance break preview
  • CTR / CVR / retention / ROAS advice
  • Frame-by-frame + caption/script analysis
Cheaper at 7+ reports/mo

Starter Monthly

For operators and small brands reviewing short-form ad performance every week.

$19/mo
  • 20 ad predictions / month
  • For around 5 ad reviews each week
  • Full metric improvement reports
  • Speech/caption/script signals
Best for teamsFor weekly ad review workflow

Growth Monthly

For agencies, media buyers, and creative teams reviewing ads in batches.

$49/mo
  • 80 ad predictions / month
  • For batch performance review
  • CTR / CVR / retention / ROAS advice
  • Copyable team handoff reports
Plan comparisonChoose by monthly creative volume
PlanCreditsIncludesBest forSingle Check1 checkFree preview + full reportBest for the first validationStarter Monthly20/moSpeech/caption signals + key-frame analysisBest for weekly ad predictionGrowth Monthly80/moBatch ad prediction + team handoffBest for a repeatable team workflow

What is XY Video?

XY Video is an ad video performance prediction tool for short-form paid media teams. Upload an ad video and its metrics to analyze CTR, conversion rate, 2s / 6s / 50% / 75% / 100% completion, ROI, and ROAS, then get improvement advice for each key metric.

Prediction signals

XY Video combines creative structure, hook, product clarity, proof, pacing, CTA, CTR, CVR, retention, ROI, and ROAS.

Best-fit teams

Built for ecommerce brands, DTC teams, media buyers, agencies, UGC creative teams, and small growth teams reviewing ads every week.

Workflow

Upload the ad, add metrics, and see whether performance is stuck at attention, click, conversion, or payback.

Before you start

Frequently Asked Questions

Clear answers on ad prediction, report depth, team workflow, data handling, and when paid unlocks make sense.

Break firstThe free preview shows the top performance break and the metric to improve first.
Metric-readyThe full report turns CTR, retention, CVR, ROI, and ROAS into concrete improvement advice.
Built for volumeMonthly plans fit teams reviewing ad performance every week.
How does XY Video give metric improvement advice?

It combines the ad video and product context to estimate whether the ad is stuck at attention, click, conversion, or payback, then gives improvement advice for CTR, retention, CVR, ROI, and ROAS.

What do I get in the free preview?

The free preview shows the basic prediction, score, top performance break, and limited evidence so you can decide whether the ad is worth a deeper review.

What is included after unlocking the full report?

The full report includes frame-by-frame analysis, timeline notes, speech/caption/script signals, compliance risks, hook and CTA advice, plus improvement advice for each key ad metric.

Who is XY Video for?

Ecommerce brands, DTC teams, TikTok Shop sellers, media buyers, agencies, UGC creative teams, and teams reviewing short-form ads every week.

What information makes the analysis more accurate?

Add product name, category, market, audience, price, selling points, plus CTR, CVR, retention, ROI, and ROAS when available.

Does XY Video guarantee ROAS improvement?

No. It gives prediction and improvement advice based on the ad and its metrics, helping your team decide what the next ad version should improve.

Does XY Video store uploaded videos permanently?

The MVP does not keep raw videos long term by default. Reports can be saved locally; when a database is configured, team history can sync for review and asset tracking.

When should I upgrade from one prediction to a monthly plan?

If you review ad creatives every week or predict more than seven short-form ads per month, a monthly plan is usually better for workflow and cost control.

Short-Form Ad Prediction for CTR, Retention, CVR and ROAS | XY Video