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Data calibration

TikTok Shop Creative Score and GMV Calibration

The most useful score is not a generic static score. It should be calibrated against your category, AOV, creator type, and GMV performance. P3 prepares the foundation for data import and async analysis.

Start building a scored creative library

Save every audit

Store video scores, key frames, dimension scores, and editor notes to build a creative library.

Import performance data

Later import views, clicks, orders, GMV, and ROAS to learn which score dimensions actually predict outcomes.

Build team-specific judgment

With enough data, scores can become more aligned with your category and creator style.

Frequently Asked Questions

Is TikTok Shop data connected now?

The MVP currently supports upload analysis, reports, paid unlock, and an import foundation. Official API or CSV calibration can become the next paid feature.

Why does this matter for monetization?

When teams see that scores help reduce weak creatives and wasted spend, the paid value becomes stronger than a one-off report.

TikTok Shop Creative Score and GMV Calibration | XY Video