Hook check
Does the first 3 seconds show a result, pain point, contrast, or strong benefit? Does the product appear early enough? Do captions explain why to keep watching?
Template
GMV Max Creative Checklist
GMV Max testing should not rely only on more creative volume. Before a video enters the ad pool, your team should check whether it explains the product, proves the benefit, and holds attention early. XY Video turns that checklist into a repeatable AI audit.
Audit one creative with the checklistProduct and proof check
Does the video include close-ups, real use scenes, before/after proof, result shots, testimonials, or other trust signals?
Scaling action check
Is the CTA too late? Is there a product-card prompt? Should the team revise first, run a small test, or add it to the next creative batch?
Frequently Asked Questions
Is this checklist useful for every GMV Max creative?
It is useful as a first-pass pre-launch QA. Category, price, commission, audience, and market context still matter.
Why use AI for checklist review?
Manual review often stays subjective. AI structures key frames, timestamps, and editing actions so the team can decide faster.