Reusable checklists and script structures for creative QA.
Resource center
TikTok Shop creative QA templates, use cases, and guides
A single hub for templates, use cases, guides, and sample reports. Built for sellers, agencies, MCNs, creator teams, and media buyers building a repeatable creative QA workflow.
See how sellers, agencies, and affiliate teams use the workflow.
Learn hook analysis, scoring, audits, and GMV calibration.
Templates
Reusable checklists, script structures, and category-specific audit templates.
TemplateGMV Max Creative Checklist
A pre-launch creative checklist for TikTok Shop GMV Max videos, covering hook, product clarity, proof, captions, CTA, and scaling risk.
Open resourceScript templateTikTok Shop Video Script TemplateA TikTok Shop shoppable video script template for planning the hook, product demo, proof, benefit order, and CTA.
Open resourceCategory templateBeauty TikTok Shop Video Audit TemplateA creative audit template for Beauty and Personal Care TikTok Shop videos, focusing on result proof, texture, steps, before/after, captions, and CTA.
Open resourceUse cases
How XY Video fits into seller, agency, affiliate, and pre-scale review workflows.
Use caseTikTok Shop Agency Creative Review Use Case
A use case page for TikTok Shop agencies, MCNs, and ecommerce service providers that need consistent creative review, editor feedback, and saved reports.
Open resourceTeam QACreative QA for Affiliate TeamsCreative QA for TikTok Shop affiliate teams, MCNs, and agencies that need to review videos, hand off edits, and build a shared creative history.
Open resourcePre-scale auditTikTok Shop Video Audit Before ScalingAudit TikTok Shop videos before posting or scaling to catch weak hooks, low proof, unclear product shots, and late CTAs.
Open resourceAffiliate QATikTok Affiliate Video QA ToolHelp brands, MCNs, and agencies review affiliate videos with consistent checks for hook, selling point, proof, and product-card conversion risk.
Open resourceGuides
Core SEO/GEO pages explaining scoring, hook analysis, audits, and calibration.
Video scoringTikTok Shop Video Scoring Tool
Use XY Video to score TikTok Shop videos before posting or scaling, including hook, product clarity, proof, CTA, and conversion risks.
Open resourceHook analysisTikTok Shop Hook AnalysisAnalyze whether a TikTok Shop video's first 3 seconds are clear, result-led, and strong enough to stop viewers from swiping.
Open resourceCreative auditTikTok Shop Creative Audit ChecklistTurn TikTok Shop creative review into a repeatable AI checklist with frame issues, conversion impact, and editor actions.
Open resourceProduct video reviewTikTok Shop Product Video Review ToolReview whether product videos explain the selling point, show the result, build trust, and provide revision-ready recommendations.
Open resourceData calibrationTikTok Shop Creative Score and GMV CalibrationAlign AI creative scores with TikTok Shop clicks, orders, and GMV to identify your team's own winning creative signals over time.
Open resourceSample report
Open sample reportSee a full audit report before uploading your own video
The sample report shows score, key frames, timeline diagnosis, hook rewrites, and editor-ready fixes.