Client approval
Use score, key frames, and timeline notes to explain why a creative should be revised or small-tested.
Use case
TikTok Shop Agency Creative Review Use Case
Agencies often struggle when clients, operators, editors, and buyers review creatives with different standards. XY Video turns each video into a structured report so the team can discuss the same evidence.
Audit one client creativeEditor collaboration
Turn issues into actions: replace opening, add close-ups, add proof captions, move CTA earlier, or change benefit order.
Team knowledge base
Save reports over time to build review standards by category, client, and creator type.
Frequently Asked Questions
How should an agency start?
Audit 10 videos waiting for posting or testing, compare the reports with your team's judgment, then decide whether to build it into the SOP.
Can reports be shared with clients?
They can support internal review. For client-facing use, combine the report with your own strategic explanation and brand requirements.